You can’t
knock LinkedIn’s ambition. In a recent press release announcing its 300 million
member milestone, the social network site stated that it won’t be resting on
its laurels yet, instead it hopes to “create economic opportunity for every one
of the 3.3 billion people in the global workforce.”
When put
like that, this latest achievement is really only a scratch on the surface of
LinkedIn’s self-proclaimed potential, but certainly one to celebrate and
appreciate. Most applaudable is how far the online platform has come in the
past five years and how instrumental it has been in changing recruitment
methods on a global level in particular.
The huge
growth in membership is testament to its reputation as a reliable business
platform for recruiters and jobseekers alike. Since 2008, membership has
diversified to welcome more countries and more sectors to the site, resulting
in measurable increases in job vacancies and applications towards record
levels.
Unsurprisingly,
the main focus of the five year review was the network’s mobile offering, which
is expected to account for 50% of views by the end of 2014. And with five apps
currently in use, we can only expect that figure to keep increasing.
Without
doubt, LinkedIn will continue to play a major part in the ongoing departure
from traditional forms of recruitment in favour of innovative digital methods
and processes.
Check out
the ACR Linked In page for our thoughts and musings on this exciting industry in which we work and
share your ideas with us – we’d love to hear them.